The moment a consumer puts their house on the market, they want it sold. The process is complex and arduous. Sprucing up the home with repairs, repainting and even remodeling is time-consuming and expensive. As much as a homeowner wants to move, the uphill climb they face has many deciding to stay where they are.
Instant offer programs, also known as iBuying, are in response to those inconveniences involved in selling a home. The attractiveness of a quick turnaround is helping this fairly new trend to become commonplace in the residential real estate market. Companies such as OpenDoor, Offerpad, and Zillow are spreading the "buy now" mantra, offering homeowners an "express aisle" to unload their home expediently.